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Pekin Insurance Research Findings Inspire Rebranding

At a time when insurance companies are under greater scrutiny for not fulfilling commitments to policyholders, Pekin Insurance continues to deliver on its promises, based on findings from focus-group research. As a result, Pekin Insurance is undergoing a rebranding, leaving behind the theme “Depend On Your Hometown Professionals,®” and embracing the message, Beyond the expected, encapsulating Pekin Insurance’s demonstrated ability to deliver on its promises.

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